Congratulations — your trademark is officially registered!
Receiving that registration certificate from the United States Patent and Trademark Office (USPTO) is a big milestone. But your trademark journey doesn’t end here — in fact, this is where your work as a brand owner really begins.
Receiving that registration certificate from the United States Patent and Trademark Office (USPTO) is a big milestone. But your trademark journey doesn’t end here — in fact, this is where your work as a brand owner really begins.
Here’s what you should do next to protect and maximize the value of your new trademark:
1. Start Using Your ® Symbol
Now that your mark is federally registered, you can (and should!) begin using the ® symbol next to your mark whenever it appears on your products, packaging, website, and marketing materials.
This symbol tells the world that your mark is registered and helps deter potential infringers.
This symbol tells the world that your mark is registered and helps deter potential infringers.
2. Keep Your Contact Information Current
If your address or email changes, update it in your USPTO account. This ensures you’ll receive all important reminders about renewal deadlines or correspondence regarding your registration.
3. Monitor for Infringement
Trademark ownership comes with the responsibility to police your mark. The USPTO doesn’t enforce your rights — you do.
Regularly monitor the marketplace, social media, and new trademark filings to make sure no one else is using a confusingly similar mark. Consider working with a law firm (like ours!) to set up a trademark monitoring service to catch potential conflicts early.
Regularly monitor the marketplace, social media, and new trademark filings to make sure no one else is using a confusingly similar mark. Consider working with a law firm (like ours!) to set up a trademark monitoring service to catch potential conflicts early.
4. Protect and Expand Your Brand
Think about expanding your protection:
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File additional applications for new logos, slogans, or products as your business grows.
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Consider international filings if you plan to sell or distribute abroad.
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Secure related domain names and social media handles before competitors do.
5. Don’t Miss Maintenance Deadlines
Trademarks require ongoing maintenance to remain active.
You must file:
You must file:
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A Section 8 Declaration (proof of continued use) between the 5th and 6th year after registration.
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A Section 8 & 9 Renewal every 10 years to keep your registration alive.
Missing these deadlines can result in cancellation of your trademark registration, so it’s crucial to track these dates carefully.
6. Celebrate and Promote Your Brand!
Your trademark is more than a legal right — it’s a symbol of your business identity and reputation.
Show it off! Announce your registration on your website, social media, and packaging. Your registered mark builds consumer trust and adds value to your company.
Show it off! Announce your registration on your website, social media, and packaging. Your registered mark builds consumer trust and adds value to your company.
In Summary
A trademark registration is a major achievement, but it’s also an ongoing commitment.
Stay proactive, protect your rights, and continue building your brand’s legacy.
Stay proactive, protect your rights, and continue building your brand’s legacy.
Need help maintaining or monitoring your trademarks?
The Law Firm of Andrea Hence Evans, LLC can help you every step of the way — from renewals to enforcement.