When you raise a glass of tequila, you’re not just sipping a spirit, you’re experiencing a product deeply rooted in geographic identity, tradition, and intellectual property. Tequila is more than a drink; it’s a legally protected designation governed by international treaties and trademark law.
– “Tequila” is a geographical indication, not a brand, and is protected under international law.
– Tequila brand names, logos, and bottle designs can be protected under trademark law.
– Trademark protection helps prevent counterfeiting, protects brand reputation, and is vital for companies in the booming tequila market.
– If you’re launching a tequila brand, trademark clearance and registration should be part of your business strategy.
Whether you’re a tequila entrepreneur or a brand owner, understanding how trademark and GI law intersect in the spirits world is essential for protecting your product, and your profits.