While trademarking a viral phrase may be challenging, there are other strategies that businesses can employ to protect their brand and capitalize on viral trends:
1. Create a Distinctive Brand: Instead of relying solely on a viral phrase, focus on building a unique and distinctive brand name or logo that can be more easily protected through trademark registration.
2. Develop a Slogan: If a viral phrase is closely associated with your brand, consider developing a more distinctive slogan or tagline that incorporates the phrase but adds a unique twist.
3. Leverage Copyright and Licensing: If the viral phrase originated from a piece of content (e.g., a video, song, or artwork), explore copyright protection or licensing agreements to control how the phrase is used.
4. Monitor and Enforce: Keep an eye on how your brand-related phrases are being used and take appropriate enforcement actions to prevent unauthorized use.
Consult with The Law Firm of Andrea Hence Evans, LLC to determine the strength of your trademark and likelihood of success protecting and enforcing it. www.evansiplaw.com